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Influencer marketing has emerged as a dynamic and impactful strategy in the contemporary digital landscape, transforming how brands connect with their audiences. Influencer marketing has become a billion-dollar industry in just a couple of years. It has become a powerful medium of communication for various leverages of the power of social media platforms. Be it the ads you see in which influencers are featured or their accounts where they are promoting a product- all this is influencer marketing.
In this blog, we’ll be diving into what influencer marketing is.
What Is Influencer Marketing?
We bet that you must have heard the term “influencer marketing” at least once or twice in a while. Influencer marketing involves a brand collaborating with an online influencer to market one of its market’s products or services. Some influencer marketing is less tangible than that- brands work with influencers to improve brand recognition.
You must have seen many influencers and celebrities promoting stuff, now be it internationally famous and recognized PewDiePie promoting any brand.
Or it can be famous influencer Kim Kardashian promoting a clothing brand, all these are examples of Influencer marketing.
It is equally important to note, that influencers unlike celebrities are everywhere. They can be anyone. An influencer can eventually become a celebrity with a mass following and people following.
Who Is An Influencer?
#influencer
Influencers are people with sizable social media following who have the power to influence their followers and their behaviors. Although anyone can be an influencer these days, a good find; is one who can make a good relationship with his or her audience.
Anyone can become an influencer, however, it is only a few who know how to leverage their power and make content that is relatable to their audiences. More than selling a product, influencers are people who understand the likes and wants of their audience and get the market trends to lie to nobody.
It is equally important to remember that a good influencer can take a small business from 0 to 100 quickly.
Why Is Influencer Marketing Important In this Day And Age?
These days brands heavily rely on influencers. These days brands and businesses heavily rely on influencers. Brands and businesses cannot imagine their product promotion without influencers. But the question arises why is that so?
The reason is, that influencers are of great power. They can make a relationship with their audiences that helps their audience to trust them more easily. Every influencer tends to have a massive following that not only follows them but eventually looks up to them. Therefore, it is easy for influencers to promote services to any kind of business.
It is estimated that an influencer can 10x increase the sales of any business, this tells us the importance of influencers.
What Does An Influencer Marketing Deal Look Like?
An influencer marketing deal can be of any type. It mostly depends on what the brand wants and what they are looking forward to. However, there are two partnership models;
- An influencer is paid a flat rate per post to feature a product or service. This is known as a brand deal. The flat rates can be three to five figures, even for an influencer without a million followers. They can also charge six figures per post if they have a huge following. he rates may vary.
- An influencer posts about a service or product, with a link to a purchase getaway. Every time a viewer buys the product by clicking the link or using a promo code, the influencer gets or earns a commission.
What Is The Difference Between an Influencer And a Celebrity?
#InfluencerAndCelebrity
Brands have for years used celebrities to sell their products. Earlier, athletes used to sell and appear in TV commercials. But it is equally important to note that influencers and celebrities are quite different.
Celebrity endorsements involve a company making a huge investment in someone, but it’s hard to specify the exact return on investment. With influencer marketing, it’s easier to figure out the ROI.
Plus, an influencer creates content with their team and develops the creative strategy themselves, unlike a celebrity who doesn’t really make any creative strategy.
What Platforms Are Most Famous For Influencer Marketing In 2024?
In 2023 a survey was done for more than 2,000 global brands and about 80% of them reported using Instagram.
These days the most popular platform for influencer marketing is Instagram. The reason for it being the most famous platform is because it has masses and fortunately has all the features an influencer needs including stories, posts, question and answer- you name it!
What Makes A Successful Influencer Marketing Campaign In 2024?
This is indeed a very important question, a lot of influencers create different types of content every day but the question arises what makes them different?
Authenticity is the basis for any successful influencer marketing campaign. Forming relationships with influencers who are already relevant to to a brand’s message is vital. What stands out is how real an influencer is.
