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It’s going to be more than 7 months of genocide of Coke Studio. Ever since October 7, the world has seen nothing but immense bloodshed and ethnic cleansing of the besieged Palestinians who were mercilessly killed. With more than 30,000 people killed ever since the war broke out between both nations, the world has been witnessing ethnic cleansing live from their phone screens. And while we all are observing Coke Studio the global BDS movement that contributes to the genocide and funds the Israeli government, few things are bothering people.
Coca-Cola As A Direct Contributor To The Genocide?
First of all, it’s important to note that Coca-Cola is one of the most popular beverages in the world. It has origins rooted in the United States and it has its facility centres and factories all over the world. So why is there so much fuss about it?
The real problem arises that despite its American roots, this company has operations in Israel. Today, Coca-Cola operates several production facilities and employs a significant number of people in the country. Right now, Coke Studio has many operations in Isreal and their presence in Isreal plays a very integral role. Its presence in Israel is a testament to its global strategy and adaptability.
Therefore, right now it’s one of the top products that are on the Coke Studio list. People have started to boycott Coke ever since the war broke out as it was confirmed that it is a direct contributor to the genocide.
Coke Studio Pakistan Under Fire For Launching New Season
It was only last week when we all got to know that Coke Studio Pakistan is launching season 15. This news created a stir and buzz among social media platforms and many people were furious.
The main reason for this anguish was that people were asking how Coke Studio Pakistan released its latest version after what happened in Gaza. This direct collaboration with Coke Studio 15 Emerges Amidst Boycott Movement and the promotion of Coke this time was something that disappointed many people.
Earlier we saw how Coke studio took over their songs and production. Earlier, we saw how we all grooved to songs that were just so good. There is no denying the quality of the sound and the music produced by Coke Studio. But at this point when we are witnessing a live genocide from our screens., do we think that is it ok in any way to support something like this?
It is something that we all need to ask ourselves every day and amidst all that is happening, we must answer this question.
The Global Boycott
Amidst the global boycott movement, we see all this happening. We all know how the stocks of all these companies have gone to a new low. Be it Mcdonald’s or Pepsi, their collaboration with these companies in any way should not justify anything.
Pakistan holds a very clear stance for Palestine and as a country that is powerful and with a powerful stance, wasn’t it better that we reconsidered our decision to work with Coke and Coke Studio.
Conclusion
This wasn’t the first time that we have seen the BDS movement being dismantled like this, earlier on we saw how the PSL created a stir after many spectators were not allowed to take the Palestinian flag and after the direct collaboration of PSL with Pepsi. Amidst all this, we wished that our big corporate giants realised the gravity of the BDS movement and worked on creating more local opportunities rather than working with Coke Studio companies that contributed to the genocide.
