What Does A Graphic Designer Do?

It is often said that a great graphic designer can’t move mountains but, can surely change your business. Over the past few years we have seen, a steep rise in graphic design, the overall graphic designing field itself has created a huge space in the both tech and business sectors. But one might wonder why we need graphic designers. Why are business and multinational corporations placing great pressure on graphic design? All these questions will be answered in this blog along with the huge impact and importance of graphic design.

What Is A Graphic Designer? 

A graphic design is a person who combines art and technology to create visually engaging designs that communicate messages or ideas. A graphic design attracts a user or a viewer through physical and digital designs that use images, graphics, art, and other visual elements. Graphic design are a contributing factor in industries like advertising, content creation, fashion, and the creative department of any business these days. It is a graphic designer who creates logos, brochures, advertisements, magazines, branding materials, and more.

Importance Of Graphic Designers In Today’s Time

#ImportanceOfGraphicDesigners

A graphic designer is without doubt a pivotal employee in any organization. Businesses and companies these days are on the lookout for good graphic design. A good graphic design creates a brand or company’s image. Not only do they create a brand’s image and visually appealing designs but they also are a contributing figure in the promotion of a brand’s or business’s services or products. Almost 80% of businesses these days demand a graphic designer. Their work can inspire, appeal, persuade, and connect people. 

Exploring The Role And Responsibilities Of A Graphic Design

#RoleAndResponsibilities

It is estimated that businesses that do not have a graphic design than businesses that have. This is because graphic design create a business’s identity. They ensure that a brand’s or a business’s services or products are perfectly communicated via their designs. From creating a brand’s logo to designing book covers, from creating visually appealing designs to handling advertising campaigns- graphic designers can do it all. The role of a graphic designer is massive. They handle almost every creative aspect of a business and make sure that products and services are perfectly conveyed. Following are some important responsibilities of a graphic designer and the work they do;

• Creating Designs

A graphic design foremost duty is to create designs and art following a client’s or company’s demand. They create designs needed by a business to capture the true essence of a business or whatever product the brand is promoting. 

• Researching And Understanding The Audience

Graphic design do thorough research before creating any design. This is important because only then can they understand an audience and ensure that the final product communicates effectively to the audience. Audience preference matters the most in any business, and that is something that a graphic designer understands. 

• Using Computer Software Tools 

Graphics use a variety of software to create visual designs and artwork. Some of the most commonly used  Graphic design tools are Adobe Creative Cloud, Adobe Photoshop, Adobe Illustrator, sketch, and Figma.

• Creating And Editing Pictures

Graphic designers create and edit pictures used in the final design. Graphic designers must know how to edit any image.

• Visual Conceptualization 

A graphic designer is usually given any idea or message that is then transformed into a final design. The idea might vary, but is important for a graphic designer to grasp that idea and then create a design that matches the idea.

• Typography 

#Typography

Graphic designers must be aware of typography. Typography is the art and technique of arranging typefaces, letters, and characters in a visually appealing and readable manner. Graphic designers bring aesthetic appeal to typography. 

• Branding And Identity Development 

It is a graphic designer who creates a brand’s identity and does that by designing logos, brand guidelines, and visual elements that reflect and strengthen a brand’s identity and value. A brand’s identity is very important, to be able to showcase that and to capture it, is what a graphic designer’s job is. 

• Color Theory 

Graphic designers use color theory which is basically what evokes emotion, creates harmony, and conveys messages through color schemes. 

• Collaboration And Marketing Campaigns 

Graphic designers work on marketing campaigns and collaborations as well. These days, businesses collaborate with influencers and content creators to promote their businesses. To do so, graphic designers create marketing campaigns and design the themes including the detailing, the color coordination, and the entire setup of a campaign. They try their best to make it as aesthetic as they can.

Staying Updated And Informed 

Graphic designers stay up-to-date and up-breast of every trend. The constantly evolving world and the increase of business with ever-changing trends make them stay updated with everything. 

Types Of Graphic Designers

There are several types of graphic designers, and they all may vary in their skill sets and artistic abilities but serve a common purpose, which is to create appealing designs. The following are some types of graphic designers; 

1. UX Designers 

UX designers are in demand these days, they are often confused with graphic designers but they are quite different from graphic designers. They design the user experience of digital products, such as websites or mobile apps. UX designers conduct research and understand their needs and behaviours.

Average Salary: $70,000- $120,000 

2. Web designers 

These designers create visually appealing and functional websites. They work on layout, typography, and other elements to design and create an aesthetic website. 

Average Salary: $50,000-$75,000

3. Illustrators 

Illustrators specialize in original artwork and visual concepts. They make book covers, digital art and conceptual art. 

Average salary: $40,000-$80,000

4. Packaging Designer 

As per the name, packaging designers design a product’s packaging. They consider both practical as well as the type of the product, so the fragility and the material of a package, are considered. 

Average Salary: $45,000-$80,000

5. Motion graphic designers

These designers work with animation, video, and other motion-based graphics. They create animated elements for cartoons, films, television, and digital media. 

Average Salary: $50,000-$85,000

6. Environmental Graphic Designers 

These graphic design, create visual designs for physical designs such as for museums, and public spaces. 

Average Salary: $50,000-$90,000

Common Roles For A Graphic Designer In Various Industries

Now that we have discussed the types of graphic design and understood their roles and responsibilities, we can now discuss the roles and responsibilities of a graphic design. Following are some important roles of a graphic designer in various companies and industries;

• Creative Director 

A creative director leads and oversees the creative aspects of a project, campaign, or entire creative team within an organization. 

• Art Director 

An art director is a creative professional responsible for the visual aspects of projects, ensuring the designs, artwork, and aesthetics that align with the overall creative vision 

• Art Production Manger 

An art production manager is someone who looks after the logistics as well as the production process to create visual content, film, ads or any campaign. 

• Brand Identity Developer

#Brand

This one is an important role. A brand identity developer is someone who develops the identity of the brand including the vision and philosophy of a brand. They try to create a cohesive and distinct representation of a brand. 

• Logo Designer 

A logo designer is someone who creates logos, but their job is beyond just logo creation. They encapsulate a brand’s identity, including all the important components of a brand in their logo

• Visual Image Designer 

The term visual image design may refer to a professional specializing in creating visual elements and graphics that contribute to the overall aesthetic and presentation of a product, brand, or concept. 

Why Should You Become A Graphic Designer

Becoming a graphic design can be a gratifying and fulfilling career. If you have a keen eye for detail, excellent communication skills, and the ability to work under tight schedules then you should become a graphic designer. Graphic designing opens up doors of opportunities and allows creative expression. Furthermore, as a graphic designer, you get to meet people of various backgrounds that all align at one center point which is art. It also offers personal growth and satisfaction for those who are artistically inclined and creatively gifted. 

Final Thoughts

Finally, graphic design itself is a very accepting field. Graphic design tell a compelling story through their art and designs and are ever-demanding in almost every field and industry. With their creative ideas and artistic approach, they bring life to a business or organization.

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